Art Nouveau was an
aesthetic style that was anti-capitalist, anti-industrialisation and an
embodiment of social reform, created to represent in a change of life, a new
aesthetic. They proposed the importance of craftsmanship and the appreciation
of specialist skills and a sense of individual pride in your work. Art nouveau
can be distinguished by its natural motifs, ornamental use of nature and unique
typographical elements, a lot of colour is used and very often feature a female
figure.
One particularly well
known artist in the works of Art Nouveau would be Alphonse Mucha who’s
work I have become very fond of particularly in college when I created a
project based around the styles and composition of Art Nouveau. His work is a
classic example of the style; you get an alignment with the social world and
see the ease of advertising products or showcasing entertainment. The women
being commodified were a model for the consuming lifestyle.
