In an early lecture we discussed the importance of a
multi-platform design so that it can work effectively across a range of
different media and materials. The initial picture that captured my attention
for this logo was the business cards, the choice of material and texture crates
a very professional and attractive appearance and represents the company in a
very positive light. I then followed the link provided with the picture and
realised that the company had created a series of bags, tins, websites, and
many other products featuring their logo and design.
They continue the duo colour theme for the bag design, using the
business card style as an influence for this and creating a very attractive
appearance. I think the simplicity of one side of the design in contrast to the
complexity of the other side creates a really rounded design. In addition to
this, the unique use of materials and small details creates a very perfected
design and shoes that the company care about their products, providing the
customers with a sense of trust.
By creating a more simplified version of their logo they have
provided the viewers with something easy and recognisable that they can
familiarise with the company. This provides a ground for customers as they will
continually return to the recognised company as they feel safe and comfortable
with familiar ground.