Wednesday, 11 March 2015

Contextual Portfolio ~ Propaganda

It is possible to consider that adverts today use similar techniques and ideas to that of propaganda, the impact the emotions of the viewer by using colours and words selectively to target the audience. Different countries took different approaches in different times.



Above I have included some examples of  various different propaganda posters, they are very direct and have clear and strong instruction, addressing the viewer directly in most cases. They falsely advertise the benefit that the country would have from wars or fighting, misleading the audience and causing them to do what the poster instructs.





Atrocity propaganda as shown in the images above worked by unifying people in fear and rallying people against an enemy by terrifying them, it combines some truth with some false about acts of violence and unarmed prisoners and unarmed people. As well as positive campaigns it focused on the most violent acts. It justified the conflict. They focused very much on some atrocities and not on others so they were very much singled out. The horror allowed people to justify the war.

Propaganda is very much like adverts used in the media today however the adverts used today are more advanced and more clever, using new techniques and subconscious against us ignored to tempt and bribe us to purchase the products being advertised.